Here's what's behind the Wordle c-r-a-z-e (2024)

In Wordle, you have six guesses to figure out the five-letter word. James Doubek/NPR hide caption

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James Doubek/NPR

In Wordle, you have six guesses to figure out the five-letter word.

James Doubek/NPR

A simple word game is the newest social media and pop culture phenomenon: Wordle.

The task is to guess a five-letter word. You have six tries. After each guess, the tiles change colors to show which letters are not in the word (gray), which letters are in the word but in the wrong position (yellow) and which ones are correctly in the word and in the right position (green).

Some people can win in a few minutes. For some of us, it takes ... longer.

Once you finish, you can post on Twitter how many guesses it took without spoiling the challenge for others. It's the same word every day for everyone, and you can play only once a day.

The free game was created by software engineer Josh Wardle of New York City, who made Wordle — a riff on his name — originally for his partner, Palak Shah, who is a fan of word games. Shah also helped with some of the development.

The app really started picking up steam in October, and as of Monday it has more than 2.7 million players, Wardle told NPR's Morning Edition. And Wardle did it without ads or gimmicks. You don't have to sign up with your email or give personal information to play.

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"Making Wordle I specifically rejected a bunch of the things you're supposed to do for a mobile game," Wardle told NPR. He deliberately didn't include push notifications, allow users to play endlessly or build in other tools commonly used today to pull users into playing apps for as long as possible.

Wardle said the rejection of those engagement tricks might have fueled the game's popularity after all — "where the rejection of some of those things has actually attracted people to the game because it feels quite innocent and it just wants you to have fun with it."

However, the rapid attention can be overwhelming.

"It going viral doesn't feel great to be honest. I feel a sense of responsibility for the players," he told The Guardian. "I feel I really owe it to them to keep things running and make sure everything's working correctly."

But Wardle said he has especially enjoyed stories of how the game has helped people keep connected.

"They'll have a family chat group where they share their Wordle results with one another," Wardle told NPR. "And especially during COVID, it being a way for people to connect with friends and family that they couldn't otherwise see, and it just provides this really easy way to touch base with others."

Strategy: vowels or consonants?

Facebook fan groups have now cropped up, while numerous articles and players offer their own strategy tips.

Using as many vowels as possible in the first guess is one tactic — "adieu" offers four of them. Another method is to try using as many common consonants as possible with a word like "snort."

The game uses common five-letter words as its answers, Wardle told the Times, and he took out the possibility of very obscure words no one would ever guess.

There's also a "hard mode," where any yellow or green letter has to be used in subsequent guesses.

If you guess the word within six tries, the game gives you the option of sharing your prowess on social media. The numbers in the tweet displayed here, as this reporter eventually discovered, mean it was game No. 203 and I guessed the correct answer in three of six attempts:

I don't know what this means but I was very impressed with myself: Wordle 203 3/6

⬜⬜⬜⬜⬜
🟩🟩⬜🟨🟩
🟩🟩🟩🟩🟩

— James Doubek (@JamesDoubek) January 8, 2022

The simplicity, popularity and scarcity of the game — with only one chance to play a day — has offered copycats plenty of opportunity to develop their own versions, including with the ability to play unlimited games.

Of course, you can also take some time once you're finished and try out the NPR puzzle instead.

NPR's Nell Clark contributed to this report.

Here's what's behind the Wordle c-r-a-z-e (2024)

FAQs

Here's what's behind the Wordle c-r-a-z-e? ›

It's the same word every day for everyone, and you can play only once a day. The free game was created by software engineer Josh Wardle of New York City, who made Wordle — a riff on his name — originally for his partner, Palak Shah, who is a fan of word games. Shah also helped with some of the development.

How much did Josh Wardle make from Wordle? ›

I have to remind myself of how I felt around that time, and I felt miserable," he said. Wardle was reportedly paid a figure in the range of the low seven figures for Wordle, which means at least $1 million. At the time of the sale, Wardle said, "I'd be lying if I said this hasn't been a little overwhelming.

What is the story behind Wordle? ›

But its origin story is where Wordle truly shines. It was created by artist and engineer Josh Wardle ("Wordle" is a play on his last name) and he made it not for cash or clout or commerce, but for love. Wardle's partner, Palak Shah, enjoys word games, so he decided to make one for her.

How did Wordle go viral? ›

The biggest driver behind the viral growth of the game was social media, particularly Twitter. Since all players on Wordle are guessing a common word every day, it's fun for players to flaunt their scores with followers, friends, and families.

What is a burner word in Wordle? ›

As I mentioned above, a burner word is a word you guess in Wordle (that you know is not the right answer) that you use to eliminate, or guess, several letters at a time.

Has Wordle repeated words? ›

Wordle solutions don't repeat. Does the bot take that into account? No, it does not.

How many people play Wordle a day? ›

Within two months of its public release in October 2021, the number of daily users shot from 90 to around 300,000. After the New York Times acquired Wordle from its creator, software engineer Josh Wardle, in January 2022, its player base grew to tens of millions. There's a lot of strategy behind the puzzle, as well.

Who picks the Wordle word? ›

Wordle Editor Tracy Bennett recently revealed how she decides which words will make the cut and will test your intelligence that day.

How long will Wordle last? ›

That means the game could end sometime in November 2027. Double eeeek! Fortunately, Bennett had some other suggestions for what the NYT could do as that date approaches: "One possibility is we could recycle old words at some point, like when we get close to the end.

Why was CIGAR the first Wordle word? ›

When Wardle created Wordle, he gave it a list of 2,315 possible answers. Each of these was assigned to a specific day - with the very first answer, CIGAR, appearing on Saturday, 19 June 2021.

Why is everyone playing Wordle? ›

People connect over Wordle, from commiserating over how hard the day's word was to sharing how many tries it took to solve it. “I have learned that, for a lot of people, it's given them something to do with their families every day,” Mason said.

Has anyone ever won Wordle on the first try? ›

3. More people solve Wordle on their first guess than can be explained by chance. In the list above, we excluded first guesses that were that day's Wordle solution. That's because, about one game in every 250, a reader gets the answer right on the first try.

Why did Wordle lose popularity? ›

There is much speculation that one reason for its decline is because the New York Times bought the game. Many players were concerned that the game would become drastically different after the shift, but Wordle has not become harder or experienced any change in its gameplay. A second reason is knockoffs.

What is the secret to playing Wordle? ›

Start with a word that has a lot of vowels.

Some Wordle players have found success in starting with a word that has several vowels in it. “Adieu,” “audio” or “canoe,” for instance, may be good words to start with because at least three out of the five letters are vowels.

What is the most common letter to start a Wordle? ›

Over 15% of Wordle's words of the day start with S. Only six other starting letters appear in more than 5% of Wordle words. In order of frequency, they are C, B, T, P, A, and F.

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